Thursday, October 25, 2012

Donate for an Actual Cure

It’s October, it’s Breast Cancer Awareness Month, and the U.S. is awash in a sea of bubblegum pink. The most recognizable, of course, is that of Susan G. Komen for the Cure and their ubiquitous pink ribbon, pink t-shirts, and potentially carcinogenic co-branded pink products.

In recent years, and particularly in light of their defunding and subsequent re-funding of Planned Parenthood earlier this year, Komen has come under increased scrutiny for their fundraising and fund-distributing efforts. Despite fighting to trademark the phrase “for the cure” and declaring a goal of “ending breast cancer forever,” in 2011 SGK devoted less than a quarter of their funds to research and 7 percent to treatment. Administrative and fundraising costs accounted for 17 percent.

Luckily, there are plenty of ways to help “end breast cancer forever”–catch it early, treat it effectively, and discover and eliminate the reasons it occurs in the first place–without going through SGK. The simplest way is just to go straight to the source.

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